Future Camp :)

•April 28, 2010 • Leave a Comment

FutureCamp 2010 was awesome! Special thanks to Zack and Jenna for organizing the event for 2C!

HumberPR 2C’s are determined to stay connected. From facebook to twitter (#YnotW) to prom to email…every possibility was covered.

Once we are all successful and rich (as Zack put it) we will be able to stay in touch and help eachother out. Sounds like a plan! Can’t wait to see what the future holds for our class…we will meet in 5 years to catch up officially. Until then we are sticking to Why Not Wednesdays 🙂

Check out some other blogs about Future Camp 2010 🙂

Patrick’s blog

Sarah’s blog

Kaitlynn’s blog

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Guest Blog

•April 9, 2010 • Leave a Comment

coming soon…

Starbucks…frugal?

•March 22, 2010 • 3 Comments

Starbucks is well known for not only its great coffee, but also for its unique barista service. Taking it a step further, this coffee franchise is opening the floor to customer input. Starbucks has set up a website entitled My Starbucks Idea where they invite customers to propose new ideas the company can put into action. Ideas range from new flavours to promotions to gold cards, all aimed to further customer satisfaction.

Although My Starbucks Idea is an amazing way to gather ideas and make customers feel important, it also seems like they might be taking the easy way out. Giving their head office employees a break, Starbucks is making their customers do all the work.

However, considering the economics times, this could be a smart way to improve the company without investing additional money into the marketing department. They have come up with a slick way to come up with ideas about how to better the company, without it costing them a dime! By allowing their customers to suggest ideas for the company, Starbucks is improving their customer service and their marketing with one hit. Talk about clever!

As annoyed as I am that they appear to be taking advantage of their customers while hiding behind great customer engagement, I have no choice but to admit: I am thoroughly impressed with their frugal but yet savvy approach during a recession!

Want more reviews about My Starbucks Idea? Check out Jeff’s, Anna’s, Sarah’s, Rachael’s and Auravelia’s blogs!

My Personal Brand Plan

•March 1, 2010 • Leave a Comment

To brand or not to brand…

I have been avoiding this topic for about as long as I can…but it appears that I can avoid no longer :(. I think like most people, I don’t want to limit myself or close any doors that I may want to enter one day in the future. Therefore I want my brand to evolve just like I do. Therefore, my plan is to learn and to share with you what I learn. Whether it be something I learn about myself, others, my profession or the world in general, I will share that with you. As I learn, I plan to pass my new knowledge or realizations on to you, if you care to read about them that is. If not, that’s ok too.

Here is a quick little presentation which includes some of my personal brand plan details…

SlideShare Presentation

PR 2.0: Out With the Old and In With the New

•February 27, 2010 • Leave a Comment

Historically, public relations has been based on one-way communication. Its distinct role was always to get a well-crafted message out to the public or save an organizations reputation in the time of a crisis. With the evolution of technology and the unprecedented rise of social media, PR is changing its focus. It is time for PR 2.0.

For a quick 101 on PR 2.0 take two minutes to watch this video:

PR 2.0 is based on two way communication which allows for dialogue and information sharing. In A communicator’s Manifesto, Deirdre Breakenridge outlines the importance of two way communication and the tremendous benefits it offers the PR world. Breakenridge states that PR 2.0 puts the “public” back in public relations with the ability to speak to more people. Public relations is no longer a tool used to get a message out but a vehicle which can be used to enhance and grow relations with the public. This can be seen everywhere from politics to retail.

People no longer want to be told things; they want to be able to inform themselves. Social media allows for conversations between people and humanizes the once uninviting process of PR communication. PR 2.0 presents an opportunity to not only reach audiences but to share information and communicate with them directly. It allows organizations to hear what their customers are saying and answer their questions and respond to their needs. People feel heard and important while organizations are able to improve faster and grow profit. It’s a win-win situation.

A student’s growing frustration…

•February 1, 2010 • Leave a Comment

As any other college student in Ontario today, I am frustrated! With the possibility of a strike growing by the minute, I find myself completely annoyed. It is not even the chance of a strike which irritates me anymore. It is the blatant lack of communication that is infuriating me.

Check out this short clip to find out how students feel about the possible strike.

It is extremely difficult to find any substantial information online about the current situation. The information being announced by the union and the management is rarely similar. This leads me to believe that they might not be negotiating with each other in the same city, let alone the same room!

The only half decent source of information is a website set up by the College Student Alliance, but even this is very vague. I am horrified that the Ontario Ministry of Education does not even mention the strike on their website. It appears as though everyone is nobly fighting for the quality of education in this province but no one remembers to keep those mostly affected by the fight informed.

No one seems to remember that I am the one who paid thousands of dollars to be sitting in a classroom all day. It seems like those at the bargaining table think they might be doing me a favour by giving me some time off. What they apparently don’t know is that I don’t want any time off!

I just try to remind myself that ignorance is bliss, or so they say.

Hot Topic: The iPad invades!

•January 30, 2010 • 2 Comments

A little about the iPad

Last week, as the world watched on, Apple unveiled their new iPad. This innovative tablet was highly anticipated and is intended to revolutionize current technology. This sexy and sleek multi-touch screen (or as others call it: this iPhone on steroids) has many features. The iPad provides easy access to the web, email, photos, movies, ibooks and more. Its thin and light design includes a huge touch screen, ten hour battery life and Wi-Fi among other things. Although the iPad was rumoured to be VERY highly priced, its $499-$829 price range is actually somewhat affordable and reasonable.

Watch this video for a full overview:

Mixed emotions

With countless reviews, both good and not so good, no one can say how well the iPad will do when it goes up for sale in late March early April. Those with high expectations see the iPad eventually eradicating newspapers and magazines, a revolutionary step for technology. Others however, think it is too similar to both iPhones and laptops to revolutionize anything.

My opinion

What do I think? Well, I’m not sure. I have mixed emotions because as cool and pretty as I think the iPad is (yes I am a girl and I define things by how pretty they are), I can’t imagine myself ever using one :S Perhaps I am a little technologically challenged, something I don’t deny, but I just don’t see what the iPad offers which I can’t get from another device already on the market. I don’t see what the iPad can offer me, which my smartphone and laptop don’t offer me already.

I have no doubt that Apple is only unveiling a certain amount of the iPad for now and keep many amazing features to themselves in order to be able to launch new versions and make even more money in the future. Perhaps these future versions of the iPad will amaze me and I will end up using one on a daily basis, but not for now.

Don’t get me wrong, I think that the iPad will sell like mad, if only because it is a new Apple product. I’m certain that it will be a hit but I just don’t see myself buying one, at least not yet.

Do you see this device revolutionizing technology? Is it as great as it’s made out to be?