Be nice, highlight!

Have you ever gotten a link from a friend who raves about an amazing article or report they found online only to find out it is infinite pages long? Too long to bother reading it and finding out what’s so amazing about it? I have. And I hate it! I feel like I often miss out on good information off the web simply because the text is so long that I close the window as soon as I see its length. Well, let me introduce you to Awesome Highlighter.

Awesome Highlighter is a website which allows you to highlight the parts of a text that you find important and send it to your friends…or keep it for yourself. All you have to do is type in the URL of the site you want to highlight and have fun! You can choose the colour you would like to highlight in and add notes to areas of the text you would like to comment on or add to. This application is very user friendly and for this reason has gotten great reviews when compared to other similar tools.

This is a guick video that shows you how to use the site:

Awesome Highlighter was started by three guys from Florida who clearly saw a need for better information sharing. This application is free to use and even has a facebook group and a twitter account associated with it. Awesome Highlighter can also be downloaded as a Firefox add-on, making it easy and accessible while you surf the net.

I think that Awesome Highlighter is a great application for the corporate world and specifically for PR because it allows you to reduce confusion and help the reader focus on what you want them to see. It is also a good tool when sharing links with friends because, as I mentioned earlier, it minimizes the time spent on looking for the “cool” or “interesting” part of the text. I believe that Awesome Highlighter is helpful for many different demographics of people and will only grow in popularity in the future.

// <![CDATA[// Don’t agree? Want to learn about both sides of the story? Check out Carmen’s blog (link) for her view on Awesome Highlighter!

Remember:  BE NICE, HIGHLIGHT!            smile guy

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